Hiring bilingual sales reps from Latin America
Bilingual sales talent in LATAM costs a fraction of a US rep and covers your entire selling day. Screen live, on video.
Sales is the clearest case for LATAM hiring: the work is live, the time zone matches, and a large share of US buyers appreciate a rep who can switch to Spanish.
Where to look
Medellín, Bogotá, Guadalajara, and Buenos Aires have mature outbound and call-center industries. Many reps have years of experience selling into the US market for BPOs and want to work directly instead.
How to screen a rep in 90 seconds
- Have them pitch your product cold, with no prep
- Throw one hard objection and listen to the recovery
- Ask for their real numbers: dials, connects, closes
Structure the offer
A base plus commission in USD works well and is a strong differentiator against local BPO pay. Be explicit about how and when commission is paid — clarity here is a hiring advantage.
“I stopped reading resumes completely. I watch three or four videos, pick the person I like, and we start the same week.”